Brand identity for a physiotherapy practice

Context

Fysiotherapie Nagtzaam is a physiotherapy practice founded by Ronaldo Nagtzaam, with a mission to improve people's mobility and wellbeing. Ronaldo, a former swimmer turned coach and physiotherapist, started his practice after addressing the mobility and injury concerns of the Blue Marlins Swim Team, and now serves not only athletes but also people in The Hague and Rotterdam dealing with injuries in everyday life.

Problem

Ronaldo found me after seeing my work for a previous client. There was no practice yet, and therefore no existing branding to build on: a great opportunity to build a brand from the ground up.

Role and approach

I took on the visual direction, from logo to full identity, while also contributing strategically to the choices around colour and typography. Swimming, where Ronaldo's career began, formed the starting point. I chose blue: it references water while also feeling medical and professional, exactly the tone a physiotherapy practice needs.

Decisions and trade-offs

For the logo, I first considered a pure wordmark, but it lacked character. I drew inspiration from the swimmers' track starts, the moment a swimmer pushes off the block, and designed the icon to incorporate that dynamic leg posture, seamlessly intertwined with the letter 'N' from Nagtzaam. The result is a unique and recognisable mark that captures both Ronaldo's swimming background and his own name in a single image.

Result

A brand that is clear, professional and distinctive. Ronaldo was so satisfied that he later returned for additional work, including a business card, a sign that the branding not only landed well but was also immediately usable in practice.